Overview

Commissioned by the Singapore Tourism Board, this campaign invites viewers to step off the beaten path and experience the city through a different lens — one shaped by story-rich streets, wild pockets of nature, playful mysteries, and unforgettable flavours.

From heritage enclaves to street-side food icons, each moment captures the kind of travel that lingers — equal parts unexpected and unforgettable. It’s a celebration of curiosity, where every tour reveals a side of Singapore most don’t see, but no one forgets.

Shot with momentum, texture, and an eye for detail, the film positions sightseeing not as a checklist — but as a journey into the hidden, the layered, and the truly local.