Overview

This campaign for PacificLight reimagines electricity consumption as a gateway to travel, flipping a mundane necessity into an effortless rewards system — and giving everyday life a lift, literally and figuratively.

The film blends live-action, stylised CGI, and kinetic typography to create a visual metaphor for upward momentum — stacking miles while doing nothing more than powering your home. The creative approach prioritises clarity, impact, and a touch of surreal energy, making the sign-up benefits feel immediate and aspirational.

Tone-wise, we kept it fresh, current, and slightly irreverent — communicating the promotion’s value without ever slipping into hard-sell territory.

Because sometimes the smartest moves require the least effort.