Overview

This spot brings that idea to life through a fun, light-hearted concept that hands the power — quite literally — back to the consumer. Once the clock strikes 9pm, our protagonist unlocks a surge of electrifying abilities, a visual metaphor for the unbeatable value this plan delivers after dark.

With a wink to superhero tropes and a touch of visual flair, we dramatise what sets this plan apart: the thrill of saving more, the edge it offers over competitors, and the playful confidence of someone who knows they’ve got the smarter deal. Think high-value meets high-voltage.

Stylistically, the tone remains fresh, energetic, and slightly comedic — inviting viewers in with charm while clearly communicating the plan’s benefits. Through stylised VFX and tight storytelling, we highlight the “power-up” moment that flips the script, showing how 9pm is no longer the wind-down hour — it’s when the real perks begin.