
ION Orchard
ION Orchard
ION Orchard
Endless Possibilities
Endless Possibilities
Endless Possibilities
Brand Film
DIRECTOR
DIRECTOR
DIRECTOR
CINEMATOGRAPHER
CINEMATOGRAPHER
CINEMATOGRAPHER
YEAR
YEAR
YEAR
CLIENT
CLIENT
CLIENT
AGENCY
AGENCY
AGENCY
Chris Kiong
Chris Kiong
Chris Kiong
Chuck Tham
Chuck Tham
Chuck Tham
2023
2023
2023
ION Orchard
ION Orchard
ION Orchard
Team Lewis
Team Lewis
Team Lewis
Overview
At the heart of the film lies a simple yet powerful idea: that ION Orchard is more than a shopping destination — it’s a space where individuality is not only welcomed, but celebrated.
We follow two characters, each immersed in their own world — their own style, pace, and passions. One drawn to the sleek allure of luxury fashion, the other led by the pull of culinary discovery or quiet moments of reflection. Their paths are separate, yet parallel — woven together through a series of elevated, intimate experiences that showcase ION’s range and refinement.
Through subtle visual motifs and fluid transitions, we reveal the beauty in contrast — until their stories converge in a moment that feels natural, warm, and meaningful. Not by coincidence, but by design.
Overview
At the heart of the film lies a simple yet powerful idea: that ION Orchard is more than a shopping destination — it’s a space where individuality is not only welcomed, but celebrated.
We follow two characters, each immersed in their own world — their own style, pace, and passions. One drawn to the sleek allure of luxury fashion, the other led by the pull of culinary discovery or quiet moments of reflection. Their paths are separate, yet parallel — woven together through a series of elevated, intimate experiences that showcase ION’s range and refinement.
Through subtle visual motifs and fluid transitions, we reveal the beauty in contrast — until their stories converge in a moment that feels natural, warm, and meaningful. Not by coincidence, but by design.
Overview
At the heart of the film lies a simple yet powerful idea: that ION Orchard is more than a shopping destination — it’s a space where individuality is not only welcomed, but celebrated.
We follow two characters, each immersed in their own world — their own style, pace, and passions. One drawn to the sleek allure of luxury fashion, the other led by the pull of culinary discovery or quiet moments of reflection. Their paths are separate, yet parallel — woven together through a series of elevated, intimate experiences that showcase ION’s range and refinement.
Through subtle visual motifs and fluid transitions, we reveal the beauty in contrast — until their stories converge in a moment that feels natural, warm, and meaningful. Not by coincidence, but by design.
BEHIND THE SCENES
BEHIND THE SCENES

Other works
Other works
Other works
