ION Orchard

ION Orchard

ION Orchard

Endless Possibilities

Endless Possibilities

Endless Possibilities

Brand Film

DIRECTOR

DIRECTOR

DIRECTOR

CINEMATOGRAPHER

CINEMATOGRAPHER

CINEMATOGRAPHER

YEAR

YEAR

YEAR

CLIENT

CLIENT

CLIENT

AGENCY

AGENCY

AGENCY

Chris Kiong

Chris Kiong

Chris Kiong

Chuck Tham

Chuck Tham

Chuck Tham

2023

2023

2023

ION Orchard

ION Orchard

ION Orchard

Team Lewis

Team Lewis

Team Lewis

Overview


At the heart of the film lies a simple yet powerful idea: that ION Orchard is more than a shopping destination — it’s a space where individuality is not only welcomed, but celebrated.


We follow two characters, each immersed in their own world — their own style, pace, and passions. One drawn to the sleek allure of luxury fashion, the other led by the pull of culinary discovery or quiet moments of reflection. Their paths are separate, yet parallel — woven together through a series of elevated, intimate experiences that showcase ION’s range and refinement.


Through subtle visual motifs and fluid transitions, we reveal the beauty in contrast — until their stories converge in a moment that feels natural, warm, and meaningful. Not by coincidence, but by design.

Overview


At the heart of the film lies a simple yet powerful idea: that ION Orchard is more than a shopping destination — it’s a space where individuality is not only welcomed, but celebrated.


We follow two characters, each immersed in their own world — their own style, pace, and passions. One drawn to the sleek allure of luxury fashion, the other led by the pull of culinary discovery or quiet moments of reflection. Their paths are separate, yet parallel — woven together through a series of elevated, intimate experiences that showcase ION’s range and refinement.


Through subtle visual motifs and fluid transitions, we reveal the beauty in contrast — until their stories converge in a moment that feels natural, warm, and meaningful. Not by coincidence, but by design.

Overview


At the heart of the film lies a simple yet powerful idea: that ION Orchard is more than a shopping destination — it’s a space where individuality is not only welcomed, but celebrated.


We follow two characters, each immersed in their own world — their own style, pace, and passions. One drawn to the sleek allure of luxury fashion, the other led by the pull of culinary discovery or quiet moments of reflection. Their paths are separate, yet parallel — woven together through a series of elevated, intimate experiences that showcase ION’s range and refinement.


Through subtle visual motifs and fluid transitions, we reveal the beauty in contrast — until their stories converge in a moment that feels natural, warm, and meaningful. Not by coincidence, but by design.

BEHIND THE SCENES

BEHIND THE SCENES

Other works

Other works

Other works

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BEHIND THE SCENES

BEHIND THE SCENES