With 87% of video marketers attesting to the profitability of video usage and 86% affirming its efficacy in lead generation, the demand for high-quality video content is on the rise. Engaging an agency is a dependable strategy for securing outstanding video material,
whether you aim to enhance your marketing, bolster your team, or fortify your brand.
Yet, navigating the plethora of options to find a reliable video company in Singapore can be daunting. The process is fraught with considerations, making it challenging to know where to commence. In this blog post, we'll walk you through each step of identifying a competent video production firm.
Tips for Finding a Reputable Video Production Company
Set Your Goals and Work Requirement
You want a video, but why? What is the aim of it?
Before reaching out to a video production company in Singapore, it's essential to ask yourself: Why do you want a video? What is its purpose? Clarifying these questions is paramount. Video marketing is most effective when there's a clear goal in mind. Without it, the desired business impact may not materialize.
Knowing precisely what you aim to achieve makes navigation much simpler. With a defined objective, you can collaborate more effectively with an agency that understands your goals and can align their efforts accordingly.
Create a Content Brief for Video
Once you have a goal in mind, a content brief becomes a valuable starting point. Essentially, it articulates your precise requirements to potential agencies, enabling them to craft appropriate proposals in response.
However, if your brief lacks clarity, agencies may need to make assumptions or seek clarification, potentially resulting in misalignment with your intentions.
The following are some items to include within your content brief:
Goal and purpose
Target audience
Type of video
Key messaging
Examples of similar videos
It's okay if you're still unsure of your particular needs. You can collaborate with an agency to develop your concept and produce something to achieve your company objectives.
Set Your Budget
You must create a budget to know approximately how much you have to spend and what you can obtain for your money.
Unsure about the type of budget you need? To get an idea of the average cost in the market, talk to a few agencies. An agency can tell you whether your goals are achievable if you present them with a brief budget.
When creating a budget, there are numerous costs to take into account. For example, you might need to pay actors for live-action videos. Similarly, there are situations where creating animation or virtual reality takes a lot of time.
In the end, you want to see a profit on your investment. So, adjust your budget appropriately for the type of return you hope to achieve.
Prepare Questions to Ask Companies
You can pose numerous inquiries to companies to ascertain whether they align well with your project. These questions serve to provide deeper insights into their company ethos. What guiding principles do they adhere to? What are their core values?
You'll feel assured with the knowledge required to make a wise business decision. Here are some questions you should ask:
Do you have any case studies to share?
Do you have any client reviews or testimonials?
What does the production process look like?
Who is part of your team?
Who will be my point of contact?
What services do you offer?
Creating a List of Video Production Companies
It is important to create a list of potential video production companies. Here are some methods that will help you create a list:
Ask your network to get recommendations
Use search engines to find suitable companies for your project
Look at a video of your competitor and find the company that made it
Browse social media to find the best video companies
Check relevant awards of companies to know if they worth to be working with
Approaching the Companies for Proposals
It's time to contact the businesses on your list now that you have your objective, budget, brief, and list of questions.
If you live nearby, you may give them a call, arrange a video meeting, or a visit. By paying them a visit in person, you can have a deeper understanding of the business, its culture, and what it's like to work there.
Compare Selected Companies
After receiving the proposals, start comparing the selected companies. This will help you make an informed decision about your project. Compare all the gathered information and decide which one best fits your project requirements.
Make the Final Decision
Several factors will probably play a crucial role in your final decision. Never forget to give priority to the things that will help you achieve your goals and benefit your business.
Conclusion
Finding a reliable video production company in Singapore requires careful consideration, care, and patience. By carefully navigating through these steps, you can ensure a successful cooperation that surpasses your expectations for video creation.
Are you ready to turn your concepts into captivating videos? Parallax Collective is the ideal choice. Our team is capable of realizing your vision from conception to completion. Start your creative journey with us!
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